Taranaki Rugby is thrilled to announce Shining Peak Brewing and Asahi Beverages have partnered up to deliver a wide range of leading beverages for Amber & Black fans in 2024.

Local New Plymouth brewery Shining Peak Brewing has been the Official Beer of Taranaki Rugby since 2020, while Asahi Beverages are a welcome new addition to the Taranaki Rugby family.

Shining Peak Brewing will have a range of their craft beers including Bogworks, Fanny Fanthams and Little Fake available at CMK Club Finals Day, Central Roofing Taranaki Whio and Yarrows Taranaki Bulls match days.

Asahi Beverages will range their New Asahi Super Dry cans, Asahi Super Dry 0% beers, Squealing Pig wine and there famous Long White and Woodstock RTDs, they are also supplying their brand new RTD brand Brookvale Union (selected options) at Taranaki Rugby events.

Shining Peak Brewing will again have their logo displayed on the back of the Yarrows Taranaki Bulls playing shorts, while Asahi Beverages will promote their brands across a national and global television network at Amber & Black Bunnings NPC home matches.

Shining Peak Brewing Head Brewer and Director Beer Jesse Sigurdsson was fizzing for the upcoming season.

“We’re absolutely rapt to be back on board with the champion Bulls for the 2024 season – we can't wait to see the guys go back-to-back. We're also stoked to be working alongside Jasmine and the Asahi crew after a few years of collaborating on several other projects together - it's been a great relationship. Also, keep an eye out for another special Shining Peak brew release this season, launching soon.”

Asahi Beverages’ Area Sales Manager, Jasmine Wipatene, expressed that the partnership with Taranaki Rugby is a career highlight. Jasmine is extremely proud to be an Official Beverage Partner of Taranaki Rugby.  Jasmine, who was born in Taranaki, has two sons who play rugby. Alongside Asahi Beverages, she is excited about this new partnership and looks forward to bringing it to life, creating a fantastic atmosphere for fans at home games.

Taranaki Rugby Commercial Manager Jimmy Fastier says the collaborative partnership with Shining Peak Brewing and Asahi Beverages will be great for fans.

“We are delighted to be partnering with Shining Peak Brewing and Asahi Beverages in 2024. Shining Peak Brewing are growing into an iconic Taranaki brand and Asahi Beverages are a truly global brand. In tandem they will give our fans a fantastic range of beverage options to enjoy while they back our teams in Amber & Black.”

About Shining Peak Brewing

Shining Peak Brewing, proudly take their name from our province – Taranaki. In Te Reo Māori, tara means mountain peak and naki is thought to come from ngaki meaning shining – referring to the mountain’s winter snow cover.

Their beers are brewed onsite at 59 Gill Street by Head Brewer Jesse Sigurdsson and team. You can sample their range of beers straight from the tap, enjoyed with food from their eatery, prepared by award winning Head Chef – Freddie Ponder.

Shining Peak Brewing have a bit of spiritual nourishment in mind too, which is why we dedicate 5% of beer revenues to local charities and organisations.

About Asahi Beverages (NZ)

Asahi Beverages NZ has a clear aspiration to be Kiwis’ preferred choice of beverages by bringing enjoyment and connection to everyday moments in life. That means more New Zealanders choosing Asahi brands to enjoy or mark a special moment from a family dinner to a wedding or a work promotion. They believe their growing alcohol and alcohol-free beverage portfolio is providing Kiwis with the best beverage choices. 

Moderation is now one of the biggest trends in beverages with 47% of Kiwis looking to moderate their alcohol consumption. This change in behaviour is being reflected in the growth of low, no, and mid-strength alcohol drink options which is why their Oceania business aims to have 30% of their beverage portfolio low, no, or mid-alcohol by 2025. 

Last year Asahi Beverages were the proud sponsors of Rugby World Cup 2023 with Asahi Super Dry a Worldwide Partner and Official Beer of the tournament. Asahi Beverages are looking forward to carrying on their alignment with rugby alongside their partnership with Taranaki Rugby and they and aim to activate this partnership to create memories across the season for fans and their consumers.

Article added: Monday 27 May 2024